Fifth Avenue Collection Innovates Again With Their New Mobile App, Powered By Krato

4:12 am | Sunday, Jan 1st
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Fifth Avenue Collection is a family owned company that grew from a hobby that began many years ago. The Butler family began cutting and polishing gemstones in the basement of their home. Twenty-five years later, three generations of the family hold key positions in running and managing the company.

In their quest to better support their Jewellers, Fifth Avenue Collection has deployed their own mobile app, powered by Krato. They set out to engage their Jewellers with social media assets, coaching, relevant messaging, and a gamified path to success. They leveraged the technology in the Journey Mobile app from Krato to present distributors with specific actions that they can take to grow their own Fifth Avenue Collection business, which makes the start-up process less stressful and puts the daily “to do lists” of their most successful Jewellers into every Jewellers finger tips

The new I Love My FAC mobile app makes building a business much more manageable with step by step easy to execute routine. Since the app cuts goals into smaller, easier tasks, Jewellers can have fun growing their business, be rewarded along the way, with a plan on what direction they should go in.

“The Journey app was very effective in helping our company engage and coach our field in a meaningful way. Our field drove an incredible amount of new sales and enrollments in the first 24 hours of our testing!” says Fifth Avenue Collection President Jay Butler.

Brian Palmer, CEO at Krato remarked, “the Krato team loved watching the increased success of the Fifth Avenue Collection teams. There is nothing more rewarding than to helping other entrepreneurs be successful.”

The direct selling industry is booming and generates billions in sales per year. The Fifth Avenue Collection I LOVE MY FAC app —powered by Krato’s Journey—will help distributors stay engaged and raise their sales volume. The Mobile app is currently available on both iOS and Android devices.

About Fifth Avenue Collection
Fifth Avenue Collection is a dynamic international direct sales company selling high quality, affordable fine fashion jewellery for men, women and children. They offer exciting, flexible careers that enrich lives with fun, fashion, new friends, increased finances and freedom! Fifth Avenue Collection boasts one of the most comprehensive collections of high-line fashion jewellery, offering exquisite designs for your style and budget! It is the brand of choice for millions of fashion conscious women around the world. Learn more at http://www.fifthavenuecollection.com/

Introducing the Calm Repairing Serum and Calm 1% BHA Lotion Exfoliant

3:01 am | Wednesday, Dec 30th
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Applying a dime-sized amount of the Calm Redness Relief 1% BHA Exfoliant over the entire face after cleansing and toning will help to gradually reduce redness while unclogging and shrinking pores. Featuring a lightweight lotion texture, this exfoliant contains salicylic acid (BHA) to soften rough, bumpy skin while reducing redness with its anti-inflammatory properties.

Follow with a few drops of the Calm Redness Relief Repairing Serum to immediately soothe irritated skin and calm redness with gentle, yet highly effective ingredients. Formulated to reduce persistent redness and sensitivity, this serum works wonders for anyone with extra-sensitive skin desiring the benefits of an antioxidant-rich, anti-aging serum without the irritation.

Suitable for those with normal to dry and normal to oily skin types, the NEW Calm Redness Relief products from Paula’s Choice Skincare will transform extra-sensitive, reddened skin into a more unified, healthy appearance.

Directions: Use as the last step of your nightly skincare routine. Remove the cap from the applicator. Gently depress the button at the bottom of the component once to dispense product. Gently massage into targeted areas where wrinkles or expression lines are present.

Price: Calm Redness Relief 1% BHA Exfoliant- $26; Calm Redness Relief Repairing Serum -$32, beginning December 2015 at www.paulaschoice.com

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Paula’s Choice was founded in 1995 by internationally renowned beauty and skin care expert, Paula Begoun, author of Blue Eyeshadow Should Be Illegal, The Beauty Bible and Don’t Go To The Cosmetics Counter Without Me, which have sold more than 2.5 million copies. Using her knowledge and expertise, Paula has developed state-of-the-art formulations for her own line based on reliable, published skin-care research. Products include skin care, makeup, body and hair care, beauty tools, and accessories. All products are fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises. For more information visit: www.paulaschoice.com. Like us on Facebook, “Paula’s Choice, Inc.” and follow us on Twitter, @PaulasChoice.

L’Oréal News

2:15 am | Saturday, Nov 28th
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A L’Oréal Research team, the only one to have patented silane technology application in cosmetics, has been invited to present its pioneer work and recent findings during the XVIII edition of the International Sol-Gel Conference held in Kyoto (September 6th to 11th, 2015). This biennial conference, which gathers the best experts in this field of chemistry, is centred on its industrial applications. Given the novelty of this work, L’Oréal Research’s presentation will also be published in the Conference review.

Born of a glass industry technology transfer, the sol-gels technology is a chemical process capable of transforming some materials from an aqueous to a solid gel-like state. Thanks to L’Oréal laboratories’ work, this process turned out to be an innovative answer to treat fine hair: it creates a supple yet resistant molecular network within the fibre to redensify and strengthen it.

«L’Oréal Research has always been dedicated to developing an effective and long-lasting solution to treat damaged hair. We knew that part of the answer was finding a material capable of penetrating the hair, the big question was how. Following several years of research, the ideal solution came with sol-gels », says Henri SAMAIN, Head of department, L’Oréal Research & Innovation, who presented L’Oréal’s findings during this conference.

L’Oréal Research has gone a step further by exploring the potential applications of silanes, a family of molecules inspired by sol-gels technology, and by developing Aminosilane to repair damaged hair. With a mineral part and an organic part, this silicon compound crosses the cuticle and strengthens the hair structure. Its effect is long-lasting and even more efficient when hair is damaged.

Within the L’Oréal Group, the L’Oréal Professionnel brand has benefited from this discovery. Aminosilane is one of the two key ingredients of the APTYL 100 molecular complex at the heart of the PRO FIBER first long-lasting hair repair treatment used by professionals in hair salons.

About L’Oréal 
L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 22.5 billion euros in 2014 and employs 78,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail and branded retail.

Research and innovation, and a dedicated research team of 3,700 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. www.loreal.com